About encra
encra is an AI content engine for B2B brands. It writes marketing material in a company's own voice, checks every factual claim against what that company has actually told it, and generates that writing inside the EU.
Who makes it
encra is made by stomwerk AB, a company registered in Sweden. Write to hello@encra.se and a person will answer.
The name is lower case, always, including at the start of a sentence. It is a wordmark rather than a proper noun that capitalises.
Who it is for
Firms whose credibility is technical: engineering, manufacturing, software, professional services. The common thread is that an invented statistic in public is not an embarrassment for them but a liability, and that their readers can tell.
It is not built for volume content. If the goal is a great deal of text that nobody will check, there are cheaper ways to get it.
Where it runs
Everyday text generation runs on Amazon Bedrock in Stockholm. The application and its database are deployed in Frankfurt, inside the EU and nowhere else.
Image generation is currently processed in the United States. There is no EU image path yet, and we would rather say so than round it off. An opt-in flagship model also runs in the United States; it is Ultra tier only, off by default per workspace, and an administrator has to switch it on.
How it is measured
Traffic to this site is recorded cookielessly through Plausible. No cookie is set by us, no personal data is collected for analytics, and there is no consent banner because there is nothing to consent to.
See what each plan includes, and what it costs.