encraencra
Content for people working for themselves

Turn what you know into marketing you can publish.

your knowledge, put to work01 / 09

Turn what you know into marketing you can publish. encra learns your voice from your own material, checks each factual claim against it, and generates your writing inside the EU. Below, the engine at work.

Choose your plan

Solo plans are made for one person. Every amount shown is what the card is charged.

brief · share the new client guide

The new client guide is live. It takes every project through 4 clear stages, from the first brief to final handover. Good work needs a clear way through, so the guide shows what happens before we start.

Photograph generated by encra: a desk by a window with an open laptop, a pot of pencils and a mug, and a person standing beside it
companion photograph · 16:9 · encra output
scheduled · LinkedIn · Tuesday 09.00
1
It learns your voice

The phrasing comes from work you have already published, not from a house style we invented.

2
It grounds every claim

The 4 stages trace to the guide itself. Where a claim has no support, encra makes a smaller one.

3
It makes the picture

A companion image in your own register; this specimen is photographic, encra's own is drawn. Processed outside the EU.

4
It publishes where you do

Scheduled to LinkedIn, X, Instagram, Facebook, YouTube or TikTok, in up to 25 languages, from one draft.

A specimen brief, replayed live. Not a real customer. If you leave, everything you made stays readable and downloadable.

Imagery

Drawn, or photographic: your brand decides

Every piece can carry a companion image, art-directed by the same profile that keeps the writing in your voice. Choose a drawn or photographic register once, then keep it from one piece to the next.

encra's own profile · pen and ink
Pen and ink drawing of a dip pen nib with a cyan ink drop
specimen · drawn in encra's own profile
Pen and ink drawing of an open book with a cyan ribbon
specimen · drawn in encra's own profile
Pen and ink drawing of an open ink bottle with a cyan glint
specimen · drawn in encra's own profile
a working profile · photographic
Photograph generated by encra: a desk by a window with an open laptop, a pot of pencils and a mug, and a person standing beside it
generated by encra · the studio at work
Photograph generated by encra: a slim booklet lying open on a pale table in low sunlight, its pages blank
generated by encra · the guide, open
Photograph generated by encra: five columns of blank paper white and pale grey sticky notes on a pale wall, one cyan accent note
generated by encra · the working week, planned

The three photographs are real encra output: each generated from a one-line brief on the Ultra image model and passed by encra's own realism check, framed 16:9 for the feed. The three drawings are specimens of encra's own pen and ink profile, drawn by hand rather than generated, and they are labelled that way until three generated drawings replace them. Higher tiers add more image models and hero images. Image generation is currently processed outside the EU; the table below says so plainly.

Publishing

Connect once, post on schedule

Write once, shape the piece for each network and set the time it should go out. encra keeps the record, so you can see what was published without keeping your own ledger.

Tue 09.00
LinkedIn
New client guide
published
Tue 09.05
X
The same guide as a thread
published
Tue 11.00
Instagram
Guide preview with caption
publishing now
Wed 08.30
Facebook
How the 4 stages work
scheduled
Thu 09.00
TikTok
Short script about the process
scheduled

A specimen week, not a customer's. Every publish is recorded in your library: what was posted, where and when. Publishing to networks is a paid-plan feature.

Data residency

Where your writing runs

Residency claims in this market are usually broader than the facts. Ours are exact, including the one that is not yet what we want it to be.

Everyday text generation
Stockholm
EU
The application and your data
Frankfurt
EU, and nowhere else
Image generation
United States
outside the EU, and we say so
Flagship model, opt in, Ultra only
United States
off by default, an admin turns it on

A piece written without generated images, and without the opt-in flagship model, is produced inside the EU from start to finish. The specific true sentence beats the broad false one.

Formats

One idea, ready for every place you publish

One profile grounds everything, so a post, a service page and a newsletter come out sounding like the same person. Every format writes in up to 25 languages and publishes to 6 networks.

Social

Posts, threads and captions for every network.

Documents and print

Guides, proposals, one-pagers and service sheets.

Email

Newsletters and announcements ready to send.

Web

Articles, service pages and landing copy.

Imagery

On-brand images, cards and ad creative, any ratio.

Video and motion

Branded motion graphics, GIFs and video scripts.

Publishing goes to LinkedIn, X, Instagram, Facebook, YouTube and TikTok, now or on a schedule you set.

Pricing

Start with a plan made for one person

Solo plans are for creators, freelancers and one-person businesses. Pay monthly or yearly.

Solo Core

For one person

Not open yet
  • The social formats
  • 3 languages
  • The cheapest image model
  • 10 GB of storage
Choose this plan

Solo Pro

Most popular

For one person

€39 a month
  • Every format, social to print
  • 25 languages
  • The two cheaper image models
  • One persona
  • 25 GB of storage
Choose this plan

Solo Ultra

For one person

Not open yet
  • Every format, social to print
  • 25 languages
  • Every image model, including the dearest
  • Flagship models, for the pieces that matter most
  • 3 personas
  • 50 GB of storage
Choose this plan

Working as a team? Team Core, Pro and Ultra add seats for 5 to 20 people, shared allowances and sub-brands.

Compare the plans

If you cancel, your workspace stays readable. You can still open and download everything you have made.

Put what you know to work.

Give encra the material that already sounds like you, then shape the first draft into something ready to publish.

Choose your plan

Leave an address and we will write when there is something to read.

One address, one message. No newsletter, and nothing passed on.